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Sprecherfest returns to Glendale, the celebrated German culture

Sprecherfest returned to Glendale for the first time in over 20 years, with the three-day festival ending on Saturday July 3.

Sprecher Brewing Co. CEO and Chairman Sharad Chadha said that because it’s a classic, they hope to bring it back every year.

The 4th of July weekend was the perfect time for the classical German festival.

“What a way to enjoy our freedom and all that we have,” said Chadha. “It’s a German town you know and our German heritage. Enjoy its good beer, bratwurst sausage, sauerkraut, it’s going to be a lot of fun.”

The festival was filled with German music, food and drink – and a sense of normalcy.

“By drinking beer outside you know that prost-ing and high-five and shaking hands, it’s like we’re back in business and we’re back on top,” Chadha said. .

Sprecherfest 2021 in Glendale

Festival goers enjoyed the beer and food as well as the German atmosphere.

“You are going to have this authentic German beer experience – you can’t go wrong,” said Eric Halverson from Wauwatosa.

“Even if you’re not German you can still enjoy the company, the presence and the culture here, it’s pretty amazing,” said Lindi Ilich of Bay View.

Sprecher has teamed up with Bavarian Bierhaud for the return of the festival.

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